Throughout Real Deal Week 2025, NABMA has celebrated its long-standing partnership with the Real Deal Campaign for Fake-Free Markets, which began in 2008 and continues to play a vital role in supporting market integrity.
In today’s trading environment, the Real Deal is more important than ever. It helps:
- Build shopper confidence
- Support hardworking, law-abiding traders
- Deter rogue traders and illicit goods
- Protect markets as valuable community assets
Growing Momentum
This week’s activity has already inspired several markets to start the process of joining the Real Deal, while others have renewed or re-promoted their commitment.
Among them is Greenwich Market, where Market Operations Manager Rachid Ghailane has been working closely with Royal Borough of Greenwich Trading Standards. Rachid called the campaign “an important step in building a market that’s safer, stronger and truly a Real Deal.”
Why Join the Real Deal?
There is no cost to join, and participating markets gain access to a wide range of:
- Information resources
- Practical tools
- Campaign branding and promotional materials
Whether your priority is to deter illegal trading or to enhance your reputation as a trusted, valued destination, the Real Deal can support your goals.
Ready to Start (or Refresh) Your Journey?
If your market hasn’t yet signed up – or you’d like to give your commitment a fresh publicity boost – now is the perfect time to act.
You can:
- Email Real Deal Campaign Manager Patricia Lennon directly
- Or speak to her at the NABMA Annual Conference in Stratford this September
Let’s continue working together to promote safe, fair and fake-free trading in markets across the UK.
Contact:
patricia.lennon@realdealmarkets.co.uk
www.realdealmarkets.co.uk