With just 60 days to go until Love Your Local Market 2026, we are delighted to announce that this year’s campaign resources are now live.
Markets, partners and supporters can now access the 2026 campaign theme, digital assets, merchandise and the national map of participating markets on the official Love Your Local Market website.
This year’s campaign runs from Friday 15 May to Saturday 30 May 2026, celebrating the vital role markets play in communities across the UK and beyond.
Download Campaign Resources
Our free digital resources are now available to help you promote the campaign locally, including social media graphics and campaign branding.
Download here: https://loveyourlocalmarket.nabma.com/resources/
Register Your Market
Let everyone know you are taking part by registering your market for the campaign.
Register here: https://loveyourlocalmarket.nabma.com/register-for-love-your-local-market/
Once registered, your market will appear on the national LYLM map, helping shoppers discover events and activities happening near them.
LYLM Merchandise Now Available
Our new campaign merchandise is now available to order.
View the shop here: https://loveyourlocalmarket.nabma.com/shop/
Ordering early helps ensure we have the stock available for your market ahead of the campaign.
The 2026 Campaign Theme
This year’s campaign is built around the message:
Make it a Market Day for YOUR MARKET – Proudly Local.
The idea is simple. Markets are unique to their communities, and Love Your Local Market is about celebrating what makes each market special.
We want markets to adapt the message in ways that reflect their local character. For example:
- Make it a Market Day for Fresh Food
- Make it a Market Day for Local Traders
- Make it a Market Day for Street Food
- Make it a Market Day for Family Fun
- Make it a Market Day for Your Community
Every market can interpret the message in its own way, creating activities and promotions that reflect what their market does best.
Ways to Get Involved
There are many ways to take part in Love Your Local Market:
- Promote your market using the campaign graphics on social media
- Host special Love Your Local Market events
- Offer incentives for new traders
- Partner with local businesses, community groups or schools
- Run promotions, competitions or themed market days
However you choose to participate, the goal is simple – celebrate your market and encourage people to shop local.
Keep Checking Back
The Love Your Local Market website will be regularly updated in the run-up to the campaign with:
- new ideas and inspiration
- case studies from markets
- additional resources
- campaign news
So keep checking back as we count down to LYLM 2026.
📅 Friday 15 May – Saturday 30 May 2026
#LYLM2026