For Britain’s Favourite Market category, of the Great British Market Awards #GBMAs, there is a new application process and criteria.
Stage 1. Voting for Britain’s Favourite Market is now underway and will run until 11.59 pm on 30 November 2017. The voting icon is on the NABMA website www.nabma.com. Anyone can apply and you simply need to put in the name of your favourite market.
Stage 2. On the 4th December the 6 markets that have received the most votes will be announced and will then be carried over to the next phase of the judging process. The number of votes received will not count towards the next assessment phase set out below.
Stage 3. These 6 places will then each receive a prearranged visit from representatives from the Judges panel before Christmas. During their visits the Judges will be looking for evidence of:
– stall vacancy rates on the market;
– how the market promotes itself;
– how the market meets the needs of the local community;
– the vibrancy of the market.
Stage 4. Separately on a different day, a “mystery shopper” visit will be undertaken to see why customers like the market and why traders want to trade on it.
Britain’s Favourite Market is influenced online by the people who come to your markets and your traders. This is a huge PR opportunity with local press releases to encourage shoppers to vote for their local market. Do get them involved!