We’re excited to officially launch the theme and branding for Love Your Local Market 2025 — and we’re inviting YOU to get involved as we build up to this year’s campaign, taking place from Friday 16th May to Saturday 31st May 2025.
This year’s theme is:
Made by Markets
Where community, creativity, and commerce come together
This year’s campaign is all about celebrating what markets make possible — from new businesses and fresh food, to culture, connection, and opportunity.
What’s Happening Now
If you registered last year:
We’ve already emailed you with a link to check and update your listing.
If you missed it, don’t worry — you can register or update anytime:
👉 loveyourlocalmarket.nabma.com
The LYLM Merchandise Shop is OPEN
Order your official campaign essentials: bunting, banners, posters, stickers, badges, and pull-up displays.
Deadline for bunting orders: Monday 7th April 2025 to guarantee delivery in time.
Orders already placed will be dispatched this week.
👉 Visit the shop
Download the 2025 Campaign Toolkit
Includes logos, social media graphics, press release templates, brand guidance, and the new campaign booklet – stuffed full of ideas to give you inspiration.
👉 Get your assets
A Word from NABMA Chief Executive, David Preston
“This year’s campaign – Made by Markets – reflects everything that makes markets so vital: community, creativity, and opportunity.
We’ve seen incredible innovation from markets in recent years, and Love Your Local Market 2025 is our chance to celebrate and showcase that impact.
I encourage every market to get involved and help us show the nation just how much is Made by Markets.”
How to Use the “Made by Markets” Theme
This year’s message is bold, flexible, and ideal for storytelling. Here are a few ways your market can bring it to life:
- Create events or trader recruitment incentives using phrases like “Flavour Made by Markets”, “Business Made by Markets”, or “Opportunity Made by Markets”
- Run a photo series or trader spotlight on social media using the theme
- Incorporate the phrase in your press, posters or signage
- Design themed days such as “Creativity Made by Markets” craft sessions or “Taste Made by Markets” food trails
Love Your Local Market was founded and is organised by NABMA – The National Association of British Market Authorities, and proudly sponsored by ZAPP for the fourth consecutive year.
Together, we celebrate the power, potential and pride of UK markets.
Campaign Dates: Friday 16th May – Saturday 31st May 2025
Hashtag: #LYLM2025
Tag us: @LYLMuk / @loveyourlocalmarket
Contact: marketing@nabma.com
Let’s make this the biggest and boldest campaign yet.