Love Your Local Market 2017 was launched in great style with a fantastic Market Day at Keswick. The sun shone, the Market looked amazing and the crowds came out in thousands. The event was supported by Allerdale Council, Keswick Town Council, NMTF, Gala Tent and Groupe Geraud who are responsible for the Keswick Market. In addition to the Market there were jazz groups and childrens choirs. NABMA President spoke about the success of LYLM and congratulated everyone on the work they had put into making the launch such a success. He paid tribute to the public/private partnership working between Allerdale and Groupe Geraud.