Love Your Local Market goes East
NABMA’s CEO, Graham Wilson has written to the production team of Eastenders at the BBC inviting Walford to become honorary members of the 100 year old organisation.
In May, markets just like Eastenders’s own Bridge Street will join together to celebrate ‘Love Your Local Market’ a global marketing initiative which grew out of the Government’s Mary Portas Review, seven years ago and is now promoted in 15 countries.
Graham explains, ‘We would be thrilled to see the soaps supporting markets across the UK as part of a more positive portrayal of the sector. We have sent the series producers some Love Your Local Market bunting asking them to use it to recognise the importance of the stall holders, the relationships and the value of the East End traders and London’s markets.’
‘NABMA celebrates its centenary in 2019 and provides a wealth of practical and policy knowledge on all aspect of outdoor and indoor market operation to local authorities and private market operators across the UK.
‘Whether it’s wind speeds or weather, counterfeit goods or trader relations, should the BBC team require any information or inspiration for the story lines for the market operators and traders, we would be delighted to support Eastenders in promoting modern markets for a new generation. Our officers are at their disposal at any time!’