Hundreds of markets across the UK took part in NABMA’s Love Your Local Market campaign sponsored by Gala Tent (17-31 May 2018). Markets from Scotland to Cornwall took part in social media conversations online, reaching out to new customers, showcasing produce and promoting the stories of long established and new traders.
Now in its 7th year, social media followers increased by 12.6%, attracting 35.1 million impressions and 5,174 engagements using the hash tags #LYLM2018 to give out positive messages, offers and new trader incentives. There were 2000 market days of activity across the fortnight. The advertising value equivalency of the local, regional and national news coverage was measured at around £¾ million.
Chief Executive, Graham Wilson OBE is delighted with the response.
He said, ‘By taking part in Love Your Local Market, markets are supporting the whole industry to put us on the national news agenda. It’s the one time each year when we link arms with markets across globe in 25 countries. We’ve seen some wonderful examples of markets showcasing brilliant photography, inspiring and creative content. There have been inspiring community engagement activities, harnessing the power of NABMA’s Love Your Local Market branding and Gala Tent’s marketing resources.’
Social Media Impressions: 35.1 million
Engagement: 5,174 conversations
LYLM Market activity days: 2000
Campaign Advertising Value Equivalent: £¾ million
Increased social media followers: 12.6%