The recent Love Your Local Market Campaign (run by NABMA) which took place in the final two weeks of October 2021, has given markets across the country a vital boost.
The campaign, which traditionally takes place every May, was moved to October following the prolonged disruption to markets caused by the COVID pandemic.
This year’s campaign received over 20,000 interactions which beat the 2019 figures by over 40% with over 14 million people reading messages from the campaign.
The campaign has included a range of innovative events and new trader initiatives, helping more people trial a business idea on a market at very low cost.
David Preston, Chief Executive of NABMA, said:
“Moving Love Your Local Market to October has proved to be a great success, with more markets joining in than ever.
“After 18 months of disruption for markets, due to the pandemic, it has been fantastic to see the value that the public place in their markets and that they remain at the heart of communities across the country.
“This week, we have launched the public vote for “Britain’s Favourite Market 2022”, part of the Great British Market Awards. The vote is a great way to get the public behind your market and we would urge markets across the UK to take part.”
The top 6 markets in the public vote, will then go through to a final round, with the winner of the prestigious award announced in January 2022.
To vote, visit the NABMA website here https://nabma.com/vote-for-britains-favourite-market-2022/
The public vote closes on Monday 13th December 2021 at midnight! Join the campaign using the hashtags #FavouriteMarket and #GBMA2022
The Love Your Local Market campaign will return in 2022, back to its more familiar time of year from Saturday 14th to Saturday 28th May 2022 inclusive. #LYLM2022
NABMA will be launching a new “Love Your Local Market Map” in the next few weeks, to enable markets to put themselves on the map ready for the 2022 campaign.