This week, NABMA proudly launches Real Deal Week 2025, a celebration of a national campaign that has protected UK markets from counterfeit goods and unfair trading for more than 15 years.
Each day, we’ll highlight why the Real Deal campaign is vital for market operators, traders, and communities. We’re inviting all markets—whether indoor, outdoor, or car boot sales—to promote themselves as safe, fair, and trusted spaces for shoppers and a level playing field for genuine traders.
What is the Real Deal?
The Real Deal is the flagship initiative of the National Markets Group for IP Protection, a cross-sector forum dedicated to tackling the trade in counterfeit goods at markets and car boot fairs. NABMA has been an active supporter since its formation in 2008.
Why Do Markets Need the Real Deal?
Markets and car boot sales are not uniformly regulated. This inconsistency creates opportunities for counterfeiters and rogue traders. When fake goods enter a market:
- Consumers may be sold unsafe or illegal products
- Legitimate traders lose business
- Criminal behaviour can take hold
- Crime in surrounding areas can increase
The Real Deal offers a practical, preventative solution.
A Tried and Tested Solution
The Real Deal:
- Reassures shoppers
- Deters illegal trading
- Strengthens cooperation between market operators and Trading Standards
- Helps protect the community
Is There a Cost to Join?
No. The scheme is funded by businesses representing IP rights holders. It is free for markets and Trading Standards services to participate.
How to Join the Real Deal
Joining the Real Deal is easy. In the first instance, contact the Real Deal team at info@realdealmarkets.co.uk, who will guide you through the following stages:
Step 1: Review the Real Deal Code of Practice, which outlines procedures to prevent the sale of counterfeit goods. NABMA contributed to its development.
Step 2: Contact your local Trading Standards service to express your interest. If needed, the Real Deal team can help connect you.
Step 3: Once your market is confirmed as counterfeit-free by Trading Standards, you can sign the Real Deal Charter. This public pledge demonstrates your commitment to protecting shoppers and traders.
Member Resources
Markets that join the Real Deal receive:
- Use of the Real Deal logo
- Access to campaign artwork (posters, banners, etc.)
- A trader guide: How to Stay IP Legal
- A WhatsApp support service offering quick alerts and product ID help
What’s Ahead This Week
Throughout Real Deal Week, NABMA will:
- Share market case studies
- Celebrate new sign-ups
- Encourage existing members to renew their commitment
Free Online Event: Thursday 17 July
Real Deal and Its Importance to Your Market and Your Community
Thursday 17 July | 10:00–11:30am
The session will provide practical guidance on:
- Spotting counterfeit goods
- Understanding toy safety risks
- Creating a safer, more trusted trading environment
Join Over 500 Markets Already Signed Up
Now is the perfect time to join the Real Deal and show your market’s commitment to protecting shoppers and traders.
Visit: www.realdealmarkets.co.uk
Email: info@realdealmarkets.co.uk