LYLM 2026-Landscape (2)

Love Your Local Market 2026 – Resources Now Live

With just 60 days to go until Love Your Local Market 2026, we are delighted to announce that this year’s campaign resources are now live.

Markets, partners and supporters can now access the 2026 campaign theme, digital assets, merchandise and the national map of participating markets on the official Love Your Local Market website.

This year’s campaign runs from Friday 15 May to Saturday 30 May 2026, celebrating the vital role markets play in communities across the UK and beyond.

Download Campaign Resources

Our free digital resources are now available to help you promote the campaign locally, including social media graphics and campaign branding.

Download here: https://loveyourlocalmarket.nabma.com/resources/

Register Your Market

Let everyone know you are taking part by registering your market for the campaign.

Register here: https://loveyourlocalmarket.nabma.com/register-for-love-your-local-market/

Once registered, your market will appear on the national LYLM map, helping shoppers discover events and activities happening near them.

LYLM Merchandise Now Available

Our new campaign merchandise is now available to order.

View the shop here: https://loveyourlocalmarket.nabma.com/shop/

Ordering early helps ensure we have the stock available for your market ahead of the campaign.


The 2026 Campaign Theme

This year’s campaign is built around the message:

Make it a Market Day for YOUR MARKET – Proudly Local.

The idea is simple. Markets are unique to their communities, and Love Your Local Market is about celebrating what makes each market special.

We want markets to adapt the message in ways that reflect their local character. For example:

  • Make it a Market Day for Fresh Food
  • Make it a Market Day for Local Traders
  • Make it a Market Day for Street Food
  • Make it a Market Day for Family Fun
  • Make it a Market Day for Your Community

Every market can interpret the message in its own way, creating activities and promotions that reflect what their market does best.


Ways to Get Involved

There are many ways to take part in Love Your Local Market:

  • Promote your market using the campaign graphics on social media
  • Host special Love Your Local Market events
  • Offer incentives for new traders
  • Partner with local businesses, community groups or schools
  • Run promotions, competitions or themed market days

However you choose to participate, the goal is simple – celebrate your market and encourage people to shop local.


Keep Checking Back

The Love Your Local Market website will be regularly updated in the run-up to the campaign with:

  • new ideas and inspiration
  • case studies from markets
  • additional resources
  • campaign news

So keep checking back as we count down to LYLM 2026.

📅 Friday 15 May – Saturday 30 May 2026

#LYLM2026

📧 lylm@nabma.com

GM-Imber

FREE TRADER INSURANCE for Love Your Local Market 2025

We’re pleased to confirm that G M Imber & Sons Ltd, in partnership with NABMA, will once again be providing free Public Liability Insurance for new traders taking part in Love Your Local Market 2025.

This generous offer helps reduce the barriers for first-time traders and encourages fresh enterprise on our high streets — supporting our shared mission to make markets accessible, welcoming, and full of opportunity.

What’s Included

  • Free Public Liability cover for new traders during LYLM 2025
  • Cover period: 16 May to 1 June 2025
  • Fully funded and arranged by G M Imber & Sons Ltd
  • Available for up to 250 traders on a first-come, first-served basis

Who Can Apply

  • First-time or new traders taking part in LYLM 2025
  • Traders not selling hot food or using naked flames (due to insurer restrictions)

Unfortunately, traders operating stalls or trailers with hot food or open flames are not eligible under this group policy.

How to Apply
Applications must be submitted by market operators (not traders directly).
To apply, visit:
https://loveyourlocalmarket.nabma.com/free-insurance-for-traders-during-lylm/

Once submitted, details will be sent directly to G M Imber & Sons Ltd to be included in the group policy.

Questions?
Please contact: sven.imber@gmisl.co.uk

Thank You to G M Imber & Sons Ltd
We sincerely thank G M Imber & Sons Ltd for continuing to support this important initiative. Their contribution helps ensure that new traders feel confident, supported, and protected as they take their first steps into market trading.

Let’s continue to celebrate what’s made by markets — and support the next generation of traders.