LYLM-Zapp

Zapp Continues to Add “Zip” to Love Your Local Market in 2024!

NABMA Proudly Announces Zapp’s Renewed Sponsorship for the Love Your Local Market Campaign, Marking the Fourth Consecutive Year of Collaboration.

NABMA, the driving force behind the UK’s beloved Love Your Local Market Campaign, is excited to declare that Zapp will continue as the major sponsor for the fourth consecutive year.

Zapp, renowned for its market stalls and accessories crafted from over three decades of market expertise, has been a steadfast supporter, offering a comprehensive range of market essentials including umbrellas, folding tables, and support systems.

“The Love Your Local Market Campaign is set to soar to new heights with Zapp’s unwavering support,” remarked David Preston, Chief Executive of NABMA. “Their commitment enhances our efforts to entice fresh traders and reignite consumer interest in local markets.”

Scheduled from Friday 17th May to Saturday 1st June 2024, this year’s campaign bears the theme “Celebrating Local Markets”. With Zapp’s backing, NABMA anticipates another year of record-breaking engagement and nationwide participation.

“We take immense pride in extending our partnership with the Love Your Local Market Campaign,” stated Mark Parry, Head of Zapp. “As stalwarts in the market industry, we eagerly anticipate contributing to the campaign’s success, fostering innovation, and welcoming new traders.”

About Love Your Local Market 2024:

Join the celebration of this year’s LOVE YOUR LOCAL MARKET campaign, hosted by the National Association of British Market Authorities.

Running from Friday 17th May to Saturday 1st June 2024, #LYLM2024 invites markets nationwide to attract fresh traders and underscore the vital role of markets within local communities.

Now in its 13th year, the Love Your Local Market Campaign has garnered global recognition, celebrated in over 24 countries. Market events, promotions, and special offers abound during the campaign period, encouraging all to explore their local markets.

For more information about the Love Your Local Market Campaign, visit the official website: loveyourlocalmarket.nabma.com.

Discover Zapp’s exceptional products and commitment to market excellence by visiting their website: zappumbrellas.com.

Chester Market Logo and Atrium

Chester Market chosen to host international Love Your Local Market campaign

Following on from annual launches in recent years in London, Barcelona, Stuttgart and Paris, the Love Your Local Market 2024 campaign will return to the UK and will be launched on Saturday 4 May at the award-winning new Chester Market; which has now reached three million visits since opening in November 2022.

Now in its 13th year, Love Your Local Market is celebrated in more than 25 countries around the world with the aim of promoting local markets to the widest audience, putting them firmly as the heartbeat of local communities.

Councillor Nathan Pardoe, Cabinet Member for Inclusive Economy, Regeneration and Digital Transformation, said: “We are very honoured to be selected to host this year’s Love Your Local Market international campaign and showcase our incredible market. It is a fitting location as our market team spent a great deal of time looking at markets across the world for inspiration and to incorporate best practice prior to opening the new market.”

The international launch of Love Your Local Market is overseen by the World Union of Wholesale Markets (WUWM) Retail Group. The Chairman, Jean–Paul Auguste said “We are delighted to accept the invitation to launch the 2024 campaign in the New Chester Market. It is a wonderful city, and its market is a vital part of the local community making a huge economic contribution to the city, its tourism and regeneration. The message in 2024 is very simple. Let’s celebrate markets and the immense contribution they make to our towns and cities around the world.”

Love Your Local Market was founded in the UK by the National Association of British Market Authorities (NABMA) when the government set up a review into the future of UK high streets led by well-known broadcaster, Mary Portas.

The acknowledgment of the value of markets featured prominently and were recognised as being important for start-up businesses. The report also encouraged establishing a National Market celebration, and Love Your Local Market was born.

Last year some 450 UK markets joined the campaign with young trader events, start-up business opportunities and huge TV, local radio and social media interest. The annual event has been responsible for delivering many sustainable new businesses.

Councillor Chris Poulter, NABMA President confirmed. “We are proud that Chester has been selected as the venue to launch this most popular worldwide event, to showcase its award-winning market and bring together market leaders from around the world to celebrate and unite the markets industry, the New Chester Market stands out as a UK leader in terms of its management, achievement and innovation.”

For more information on the Love Your Local Market campaign see: https://loveyourlocalmarket.nabma.com/